Many home owners put thoughts of moving home on the back burner once the clocks go back and the dark winter nights set in. One would think that property would sell better during the spring and summer months, however… since the internet age is firmly upon us, most markets are no longer affected by seasonal demand.
Here are a few reasons why looking to sell during the Winter months isn’t such a bad idea after all:
Beat the crowds
Its certainly fair to say that there are fewer properties on the market during the lead up to the Christmas period. If your looking to sell, putting your property to the market during the Winter months should result in enhance buyer demand due to limited competition resulting In more attraction toward your home. Top tips for selling include popping on that fire in the living room and turn on your soft cosy lighting.
Increased internet traffic
Annual statistics from leading property portals show there is a huge spike in traffic to websites over the Christmas holiday. Rightmove reported that 1.6 million people visited their site between Christmas Day and Boxing Day last year. It seems that once the presents have been opened and the dinner consumed, people seem to go searching for that dream home. If your home is on the market over Christmas, expect significantly larger online web hits.
Stronger prices
Given the growing lack of choice for potential buyers during Winter, yet continued buyer demand, vendors should be able to ask and achieve a higher selling price. Purchasers struggle to source a range of acceptable property and hence, they are far more likely to pay that little bit more for their ‘dream’ home.
Only the serious hunt in the cold
When the dark nights set in, less motivated house hunters wrap up warm and pop the kettle on rather than venturing out into the cold and miserable weather. At this time of year, there are many other distractions as people prepare from the festive fun. Only seriously motivated buyers are out housing hunting and whilst our viewings numbers may be lower, the quality is high. Remember, it only takes one serious applicant to view your home and you really could be in for a Merry Christmas.
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